You want your promotional itemsâ€”and your
company nameâ€”to be noticed and consequently
Choose bright colors in the design of your
promotional giveaways. Your logo should be
clearly visible and prominently displayed. You
want your promotional itemsâ€”and your company
nameâ€”to be noticed and consequently remembered.
This is important; being an exhibitor at a trade
show costs money, and you want to get the most
out of your investment.
Trade show organizers often have giveaways of
their own for exhibitors to thank them for their
participation and to encourage their future
involvement. Popular giveaways are mugs,
magnets, T-shirts, baseball caps, and calendars.
If food is sold at a trade show, stadium-style
cups with the trade show logo may be given away
with the purchase of food.
At trade shows, companies try to attract new
business, make new contacts, and connect with
their current clients. Almost every industry
hosts a trade show. A trade show usually takes
place over several days and is held in a large
city that offers entertainment, including
nightlife. Companies have a chance to wine and
dine prospective customers after the show ends
for the day.
Whether a trade show is being held for major
companies or specialty retailers, exhibitors
need to attract people interested in their
products or services. Many booths have product
demonstrations or they let visitors try out a
product for themselves. Most companies also have
brochures or promotional items.
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